In our age of digital media, it is essential for all artist to have an Electronic Press Kit. As the social following and fan base of an artist builds, more people will begin visiting your website for different reasons. Fans and potential fans might be visiting your website to watch your music videos or download your latest single. Whereas industry people might be looking to read your artist bio or view photos. Creating an EPK is the best way to easily showcase all of this content at once. An EPK basically serves as an artist portfolio or resume because it shows who you are and what you have done in your musical career.
So what exactly do you include in an EPK? Here are 8 essential elements that should be included in every artists’ EPK:
Your bio should include an overview of your career as an artist, a brief description of your sound and style music, and any significant achievements that you’ve made in your musical career. You also should include some of your background history of how you got started as an artist. It is important not to make your bio very long and bore your readers with irrelevant details.
Include downloadable, professional photos. You can include black and white photos, both horizontal and vertical photo options, as well as your most recent album artwork cover. Make sure that some of your photos are high resolution in case a media person needs to print them
You are definitely going to want to include some of your music available to listen to on the EPK. Also have music that’s available to download or links to iTunes.
Embed a few of your best videos. They can be videos from recent performances, music videos, artist interview videos, etc. Make sure you only upload good quality videos.
- Press Articles/ Reviews
Post links to some of your best articles, reviews, or interviews.
- Notable Achievements
Include awards won, nominations for awards, radio charts success, performances at noteworthy festivals or conferences, etc.
- Contact Info
Make sure to have contact information posted including an email address and phone number for booking and media inquiries.
- Social Media
Include your artist social media profile links for fans or media persons to quickly access.
Here’s an example of a great EPK in the link below:
There are several easy to use websites that allow you to create your own EPK for free such as Artistecard, Epresskitz, and Reverbnation. You can check them out in the links listed below:
If you are an artist and don’t already have one, it is very important that you create an EPK. An EPK serves as a home base to access any content on you as an artist and is the best way to make it easier for people to find information about your music. By including these 8 essential elements in your EPK, you will most definitely successfully present your brand as an artist to your fans, potential fans, media, and industry people.