8 Essential Elements to Include In Your Artist EPK

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In our age of digital media, it is essential for all artist to have an Electronic Press Kit. As the social following and fan base of an artist builds, more people will begin visiting your website for different reasons. Fans and potential fans might be visiting your website to watch your music videos or download your latest single. Whereas industry people might be looking to read your artist bio or view photos. Creating an EPK is the best way to easily showcase all of this content at once. An EPK basically serves as an artist portfolio or resume because it shows who you are and what you have done in your musical career.

So what exactly do you include in an EPK? Here are 8 essential elements that should be included in every artists’ EPK:

  1. Bio

Your bio should include an overview of your career as an artist, a brief description of your sound and style music, and any significant achievements that you’ve made in your musical career. You also should include some of your background history of how you got started as an artist. It is important not to make your bio very long and bore your readers with irrelevant details.

  1. Photos

Include downloadable, professional photos. You can include black and white photos, both horizontal and vertical photo options, as well as your most recent album artwork cover. Make sure that some of your photos are high resolution in case a media person needs to print them

  1. Music

You are definitely going to want to include some of your music available to listen to on the EPK. Also have music that’s available to download or links to iTunes.

  1. Videos

Embed a few of your best videos. They can be videos from recent performances, music videos, artist interview videos, etc. Make sure you only upload good quality videos.

  1. Press Articles/ Reviews

Post links to some of your best articles, reviews, or interviews. 

  1. Notable Achievements

Include awards won, nominations for awards, radio charts success, performances at noteworthy festivals or conferences, etc.

  1. Contact Info

Make sure to have contact information posted including an email address and phone number for booking and media inquiries.

  1. Social Media

Include your artist social media profile links for fans or media persons to quickly access.

Here’s an example of a great EPK in the link below:

www.briaghamctavish.com/epk

There are several easy to use websites that allow you to create your own EPK for free such as Artistecard, Epresskitz, and Reverbnation. You can check them out in the links listed below:

http://artistecard.com/epk

http://epresskitz.com/sales.php?u=kitnotexist

http://www.reverbnation.com/band-promotion/epk-electronic-press-kits

If you are an artist and don’t already have one, it is very important that you create an EPK. An EPK serves as a home base to access any content on you as an artist and is the best way to make it easier for people to find information about your music. By including these 8 essential elements in your EPK, you will most definitely successfully present your brand as an artist to your fans, potential fans, media, and industry people.

Videos That Will Create Fan Engagement

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     Social media is now an essential element of marketing in the music industry whether you’re a DIY artist, an artist with a small independent label, or an artist at a huge major label like Sony.  No matter the status of an artist, it is very important to constantly engage with your fans on social media in order to create a strong base of super fans.

So once you’ve got all of your social profiles created, what do you do next? How exactly do you effectively engage with your followers? According to Ben Sword, the author of “Superfan Building”, engaging with your fans is all about creating “check moves.” The concept of the check move theory is that positive interactions with fans will lead to a stronger connection between the artist and fans which will ultimately result in an active support system of super fans.

Videos are one of the best ways to create “check moves” or positive interactions with your fans. Here are 5 of my favorite forms of video content that will allow you to engage with your fans on a more personal level:

  1. Fan Q&A

Host an online Q&A event with fans where they can ask you anything or answer questions from Twitter or Facebook on video.

  1. Tour Diary

Make a video diary when you’re on tour. Include backstage footage, let fans see what it’s like in the tour bus or van, interesting sightseeing or activities done on off days, and personal thoughts from the artist.

  1. Throwback Music

Make a video of some of your favorite songs from the past. Fans would love to see your musical influences as an artist.

  1. Covers

Make videos performing cover versions of your favorite songs.

  1. “Cribs” Tour

Like MTV Cribs, make a video that shows your fans around your house or home town. You can show fans important places in your career such as where your band got together or where you performed your first gig.

In addition to these, there are several different ways to create video content that will lead to more positive engagement with your fans. For more ideas, click here on the link below:

http://blog.discmakers.com/2014/03/build-a-superfan-base-with-videos/

Whether you’re a brand new artist trying to build a fan base or an established artist that already has a fan base, it is very important to constantly engage with your fans in order to keep them interested and create super fans. Videos are such a great way to initiate positive interactions with your fans. In order to see results, you must consistently interact with your fans and create new posts. If you start by at least posting a new video once a week, you will gradually see results of growth of positive fan interaction.